Oktoberfest Poster

Nearly as popular as the fest itself are the Oktoberfest posters. Every year, the city holds a contest and chooses the official Oktoberfest motif.  It not only appears on the posters, but also on T-Shirts, cups, beer mugs and other souvenirs. The first contest was held in 1952, and since 1978, the most dominant image is the Wiesn-mug.
Information courtesy of brookstonbeerbulletin.com, and muenchen.de