Choosing the proper glassware actually makes a difference! Just like choosing the right wine glass for the type of wine, choosing beer glassware can enhance your beer drinking experience. It affects every aspect of your whole experience, from your first sip to your last! Beer glasses are designed to maintain a certain level of head, carbonation, temperature, and enhance the aromas of your beer. Each glass has its unique features that enhance specific beers and their flavors, aromas, and mouthfeel.
Another important factor that goes into your taste experience is the psychology behind it all. Anticipation and perception play a huge role in how you’ll experience and enjoy the beer. A beer presented in glassware can change the way you perceive the beer because you can see the carbonation, the head, and the color. Just like when we get excited about a beautifully presented dish at a restaurant, pouring beer into a glass gives us the same excited anticipation and expectation of a great tasting beer.