The recipe for Kvasir was developed with the help of chemical, botanical and pollen evidence taken from a 3,500‐year‐old Danish drinking vessel. The vessel, made of birch bark, was found in the tomb of a leather‐clad woman Dr. Pat says was probably an upper-class dancer or priestess. The analysis pointed to the ingredients used in this unique brew: wheat, lingonberries, cranberries, myrica gale, yarrow, honey and birch syrup. @dogfishhead
As lockdown starts to lift in many countries, safety concerns are causing the more mature generation to react in different ways to younger drinkers. While this might spell trouble for certain areas of the off-premise, extra caution among older consumers will drive growth in other areas.